How to Attract Customers and Boost Business through B2C Marketing Automation

For the uninitiated, to automate repetitive tasks and create intelligent marketing campaigns, there is no better option than marketing automation. Creating and scaling marketing operations manually becomes ineffective and error-prone with rapidly occurring user actions.

Once to the marketing mix, you add multichannel marketing, overly complex and downright impossible will be what manual operations at such a massive scale will turn out to be.

Using B2C Marketing Automation platforms a marketer can plan, create, and execute highly complex marketing campaigns quite easily.

The advent of Automation has extended its reach to the realm of Marketing as well and isn’t just limited to the Manufacturing sector. Thus towards Marketing Automation, marketers are shifting their attention increasingly.

The question then comes as to why a lot of people are around B2C Marketing Automation.

Marketing Automation makes a strong point for itself if we speak statistically:

You need to be where your customers are if you are at the helm of consumer business

To engage with your customers contextually on a highly personalized level, B2C Marketing Automation will give you the ability.

To help you create an intimate profile about your customers based on their demographic and behavioral data, you will have access to tons of user data.

With your customers, you can facilitate one-on-one communication and not just personalized but hyper-personalized and highly relevant content.

The all-important question that comes to us as to how to leverage Marketing Automation technology to improve your brand’s marketing effectiveness.

Below are certain instances where Marketing Automation comes to help your business :

The most obvious use of Marketing Automation is perhaps by having a welcome campaign.

For most brands to establish a connection it is absolutely necessary right off the bat. Especially if you have a lot of users, you also can’t be bothered to shoot an email to every new signup.

To allow you to automate new sign-up emails right after registration, this is where automation shines.

In the initial 3 days after installation, most apps lose about 77% of their DAU (daily average users). Because of having very little understanding of using a new product, users often drop out early. For businesses to have a sound onboarding process, this is why it is crucial.

To help ease the user into the product step by step, an onboarding campaign will assist greatly and facilitate the transition from casual onlooker to invested active user.

Across different channels, a Marketing Automation platform will generate massive amounts of data regarding users and their online activity. Based on the customer demographic traits & online browsing activity, you can piece together their buying behavior.

Both for segmenting your users and targeting them with relevant, personalized messages, this is particularly useful.

With phases of sequential usage, most online users elicit multi-screen behavior. They might proceed to check out some in-depth content on a tablet once they start off their online search on a laptop, and ultimately choose to make a transaction from their mobile phone.

To maintain top of mind awareness, brands are increasingly tapping multiple channels of communication, and with marketing automation, this can be easily achieved.

From an existing customer, how do you extract out more? Existing customers are responsible for creating 40% of revenue for an E-Commerce store according to Adobe’s recent study.

Rather than getting a conversion from an existing one, acquiring a new customer will be 5 times more expensive. However, in the e-commerce industry, increasing customer retention rates by 5% can increase your profitability from 25% to 95%!

Also with your brand and your product, your existing customers are familiar which makes them theoretically easier to convert compared to new customers.

You can create tailored campaigns with an incentive, based on certain triggers derived from user behavior that will drive up the perceived value of the offer.

To make a product that is super sticky that keeps users coming back for more is a challenge for every entrepreneur right from the start of their business. There used to be a time point where every major app that we have in our phones today struggled with decreasing user count and average time spent.

You can use Marketing Automation to get users back on your app/website if you are struggling to retain and keep them engaged with your product. To understand if your retention rates need boosting you can also use the retention rate calculators that match your requirements.

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