Getting started with STOs

Are you looking to attract crypto investors with security tokens? Successful marketing is the foundation of every security token offering project. With increasing distrust and fraud in the ICO (initial coin offering) space, security token offering is now rising in popularity.

STO has appeared as a regulated, profitable, and more reliable alternative to initial coin offerings. It has become a fad in the realm of digital fundraising. However, since STO is a new concept in the market, it is a bit challenging to attract potential customers. Some prerequisites need to be followed before you start with implementing token marketing to sell tokens to the target audience.

If you have created your own security token offering, and want to make it reach investors worldwide, you must have a solid marketing plan by your side.

We have looked into some of the successful STO projects out there, and based on our research and analysis, we have created a robust marketing strategy to help you in spreading the word and make your STO more popular.

Let’s get started!

Before starting the security token offering sale, you need to be prepared for the same. This includes initial marketing, security integration, website building, and white paper creation, among other aspects.

Website is an integral part of any project and your security token offering will be highly benefited with having a website. A website dedicated to your STO that consist the overview of the project along with details like project timeline, the team behind the project, and other STO details, will give the potential investors an insight into the project, generating a sense of trust.

White paper, on the other hand, is also an important entity for the project. It is a great way to attract investors by giving them a clear picture of what your project is all about, including the benefits it offer. Thus, you must mention everything regarding your STO project, which may also include the revenue mechanism, technology used, legal regulations, etc.

Before you start marketing your STO, you must understand the idea properly. It gives you the chance to better the project.

Now that you have understood how to prepare for the STO, let’s jump right into the marketing aspect.

During the initial stage of marketing, content can be used in spreading the word about your new project. It is all about letting the potential investors know what your project is and how it will revolutionize the whole cryptocurrency exchange market. You need to research properly on the type of content you are going to create for security token offering project.

The following are some of the best strategies you can implement during the initial stage of marketing:

Once your security token offering starts gaining exposure, getting inquiries, and develops a reputation, it is time that you take the marketing plan further. Now that people know about your security token project, you need to take several steps to convert users into customers. Here’s what you need to know.

People intrigued by your project will come to you seeking answers to several questions they have in mind. You need to provide answers to all of their questions to close the deal. The answers you provide them must include a sense of assurity. You need to provide your potential investors with easy ways to reach you.

You should not only look into attracting people to invest in your STO, but you should also work on building credibility by instilling trust and respect in the investors. This can be achieved through networking.

Next, you need to research and find some popular exchanges where STO token-holders can trade your STO for other cryptocurrency.

Getting your security token in the market can be overwhelming. A stop-rated STO marketing services provider can help you achieve your marketing goals and get listed on exchanges.

DisPRuptive doesn’t just claim to be the best marketing & PR agency for blockchain & cryptocurrency projects, we have a record to prove it.

With offices in London and New York, DisPRuptive has already overseen and deployed successfully marketing and PR campaigns for dozens of ICOs, STOs and IEOs all over the globe. What do we guarantee?

● Fast, fluid & flexible AI-based Marketing & PR services

● Digitally-integrated PR — for search engine visibility

● Connecting innovators and game-changers with their key audiences

● Comprehensive marketing campaigns, across multiple channels

● Business acumen — commercial KPIs matter

● Always on-call — we don’t have a ‘9-to-5’ mindset

Let’s get in touch!

Related posts:

My husband and I have been snowbirding it for the past seven years, but decided we’d like to spend this winter in Mexico rather than at our homestead south of Quartzsite, Arizona. We chose to travel…