3 Ways Your Company Can Benefit Creating a Podcast

Podcasts are cheap to produce. In many cases, a smartphone is all you need (though an affordable, high-quality microphone would help things a little better). You can even record on your smartphone, and you can edit on it. Of course, using a computer is better — for the sake of editing with more comfort — and if that’s the case, you can use free software that will serve you well. For example, you can edit the audio files on Audacity. It’s 100% free and works on PC and Mac. And for hosting purposes, there’s a ton of possibilities, like, for example, Anchor.fm, which is free, or Spreaker, a great and simple way to distribute your podcast starting from $7 per month.

Developing a podcast show is an excellent opportunity to make a transitional call to action. When you create programs that offer solutions for your potential customers’ problems, you position your brand as the expert in that scenario.You can take advantage that podcasts are still not that mainstream and stake a claim to your territory before the competition beats you to it. Plus, the internet is filled with an ample amount of written content, so audio information that attempts to engage customers can be a welcoming break from the monotony.

Podcasts are also helpful in creating reciprocity between you and your listeners (which are your potential customers, as we have seen before). Listeners will be able to find useful information while listening to your company’s show. They’ll feel like they belong to a community. When you share your expertise, you become helpful, and your listeners will consider you valuable. Also, people listen to podcasts because they have something in common with the speaker and the brand the speaker is representing. This kind of connection will lead to building more trust. And if your audience starts to trust you, they’ll be more likely to buy from you.

Now you know that it’s cheap enough to fit your budget, that you can do it easily, that it’s a great way to attract the right potential customers for your business, and that it creates a valuable image of your brand expertise, what are you waiting for to start your show?

Good luck and have fun. ;-)

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